Fashion Soiree

Delhi does not have a dearth of fashionable places. Be it the posh markets of Saket, Vasant Kunj and Lajpat Nagar or the more economical Janpath and Sarojini Nagar, the capital city of India is increasingly becoming a fashion hub.

Hauz Khas Village, located in South Delhi is a recent addition to the fashion kitty of the city. Numerous design stores, art galleries, restaurants and bars line the village. The Ministry of Tourism of Government of India is in the process of setting up India’s first night bazaar at Hauz Khas to be called the “Eco Night Bazaar”. Its objective is to provide organically grown food grains, seeds of rare plants, handmade products and a safe place to watch cultural festivals.

Among the many fashion stores that sell the latest trends from the most hep labels here, I came across few interesting names that stand apart in their wares and style. Have  a look.

Maati is like any other fashion store at Hauz Khas. But there is something that distinguishes it from the others. The store sells handicrafts made by local artisans of West Bengal, Odisha, Kerala and Uttarakhand. Anirudh-Swati, the owners of the store visit the remote villages of India and find the local artisans who are interested in painting. Anirudh who belongs to West Bengal says, “The T-Shirts you see here were made by rickshaw pullers, school teachers, wrestlers, auto rickshaw drivers etc. Our label finds such talented people from different walks of life and trains them to paint on fabrics.”

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Swati, graduated from National Institute of Fashion Technlogy (NIFT) looks after the fabrics and her husband Anirudh works for the marketing of Maati. The store sells bangles, boxes, precious stones, photo frames, earrings and other fashion accessories.

Aanya, a regular at the shop commented, ” I like the amazing range of dupatta, sarees and clutches here. They offer some exquisite designs.”

Twist is another designer shop at the village that sells a wide range of items. As its name suggests Twist offers variety and style with a twist. For instance the store has boxers that glow in the dark by Dirty Laundary, especially designed for the Valentine’s Day that is coming up. You can find sling bags, belts, candies, precious stones and garments here.

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According to Gunjan,Store Manager at Twist their products have been featured in high end magazines like Vogue, Marie Claire. She said, “We get in touch with our designers and clients through our Facebook page ‘Twist clothing’. Our store displays the work of established names as well as newcomers.”

Twist opened a cafe recently. The cafe serves lasagna, lemonade and tea. It has recently come up with fruit jams with liquor under the brand Gourmet’s, a special addition for Valentine’s Day.

The store recently completed its first successful year of business and is planning to bring in more varied items in the store. Says Naresh Chauhan, the Air India employee turned entrepreneur who owns the fashion label, “The selling point of the shop is the unique buying experience it  offers to its customers. You can come here, have a cup of tea and go through the varied collection here be it of clothes or accessories. We have something to offer to everyone, from kids to adults, college goers to professionals”.

So come and explore the fashionable lanes of Hauz Khas village.

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About suryapillai1990

Final year MA Convergent Journalism student at Jamia Millia Islamia, New Delhi, India
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